Your residents contribute to your community’s curb appeal, so it is imperative that they know the rules when it comes to keeping patios and doorways clean, as well as other areas of the community. Focus on discussing curb appeal at the time of the move in; continue to walk your property on a daily basis. Make sure your staff knows of your expectations when it comes to the tidiness of the property. You never get a second chance to make a first impression.
Be creative when it comes to touring or showing off your community. If a market ready apartment is not available to see, have photos of your various floor plans. If you don’t have a model apartment, try a mini model – just a little bit of color an accessories throughout an empty apartment can make a world of difference. Make sure your amenities are perfect before touring. Define a marketing path for each apartment that will be toured. Optimize on location – if there are multiple routes to a particular apartment, select the most attractive one.
The most effective form of advertising is free online websites such as Craigslist. If your budget permits, advertising on rental websites can also be effective. Walk in’s, flyers and resident referrals are still very effective advertising. On a continuing basis, identify your competitors, shop your competitors, and document the information you receive. This information can be shared with prospective resident who are shopping around. If you have photos and pricing information available from your competitors, you can save the prospect the trouble of looking elsewhere!
More questions about curb appeal or marketing your property? Contact your supervisor for more ideas.