Curb Appeal: Looking Good All Year Around

Curb appeal is one of the most important tasks of a site’s staff. Every employee should be activity participating in optimizing your marketing potential by continuously improving the curb appeal of your property.   Organize your staff’s efforts by holding weekly staff meetings; talk about what was done last week, recognize members of your staff that go “above and beyond”, and discuss next week’s goals to improve your property’s curb appeal. Your property could easily be overlooked by a prospect due to simple things like garbage in the parking lot or a dirty clubhouse.  Curb appeal is the first and last thing a prospect will look at when touring your property, make sure to leave them with a good impression by keeping up general property maintenance.