Marketing your community can be done in many ways. We have included different marketing materials in this section for you to utilize, download and learn more about. Just check out the navigation bar to the left for different marketing resources. Below we have included a quick article on how to use different marketing materials. If you want to learn more about marketing your property you can also check out the Cambridge University – Marketing section of the website.
How To Use Marketing Materials
BROCHURES: Here’s an easy way to remember when to give out one of your community brochures “give a tour, give a brochure!”. These are a great takeaway for a prospective resident that was interested enough in your community to ask to see the apartments. There are floor plans inside the brochures and you can circle which floor plan you showed them as well as write in the rent, deposit amount, or anything else they might want to remember after the tour.
FLYERS: Every community has property flyers that can be printed directly from their website in the top right corner. These are a great 1 page information sheet about your community that can be given out to any prospective residents. It’s a good idea to keep a small stack of these printed for the occasion a person walks in, but maybe doesn’t have time for a tour. These are also great tools for leaving at local coffee shops, grocery store bulletin boards, or other place you might advertise.
COMMUNITY WEBSITE: This is the number one marketing tool you have at your disposal. Direct people to your community website by: adding it to your email signature, adding it to your Craigslist ads, and encouraging callers to take a look at your website if they would like to know more about what your community has to offer.
REFERRAL FLYERS: By using this incentive program you can get residents and others to help market your property for you! Happy residents talk to friends, family and co-workers about their experience and can ease your hunt for pre-qualified prospects. Find your referral flyers on the website by clicking the link below.