Marketing Scorecard

WHAT IS IT?

Marketing Scorecards are Excel Worksheets that are to be filled in with daily to record rental activity including:

• advertisements
• phone calls
• tours
• application activity
• move-ins
• notices to vacate
• waiting list
• updates on unit availability

This is a fantastic tool to understand and communicate how effective marketing efforts have been.

WHY SHOULD I USE THEM?

When filled out correctly these spreadsheets will offer a wealth of information including:

• site’s heaviest traffic days
• sources generating the most traffic
• whether sources are generating qualified renters
• how many prospects are interested in renting
• why prospects might not be interested in renting
• notices received and why

HOW DO I FILL THEM OUT?

Accuracy is extremely important as the information is used for several reports.  For detailed step-by-step instructions click the link below:

how to fill out a marketing scorecard

WHAT TO DO WITH THEM ONCE THEY ARE COMPLETED?

At the close of each business day, please take a moment to complete the Marketing Scorecard and send it via e-mail to marketing@cambridgeres.com .  This e-mail box is accessible by all supervisors for easy communication of the most recent marketing activity.

The subject line of the email should report the following: number of applications received for the day, number of notices received for the day and the total number of units available to rent.

Example Subject line: 2/1/5  –  2 new applications received today / 1 new notice received today / 5 total net to rent (vacants and notices combined without applications pending)

WHERE DO I GET THEM?

Marketing Scorecards are emailed out to sites at the beginning of each year.  Upon receipt this email the Excel Spreadsheet should be saved to the computer desktop for easy access to the file.